PROTECTING THE FUTURE OF COFFEE
Common Grounds - JDE Peet's approach to green coffee sourcing, the environment and community connections aimed at improving outcomes for people and reducing our environmental footprint across coffee and tea through specific and measurable targets and investments. See our targets in the Annual Report
As a proud partner of JDE's Common Grounds program, we're actively overcoming the challenges we face as people and planet, so that we can keep enjoying great coffee beyond tomorrow.
RESPONSIBLE SOURCING
For JDE Peet’s and Jacobs Responsibly sourced does not mean or imply the absence of human rights violations or other supply chain risks in connection with the production or supply of coffee or tea. It is about delivering continuous improvement and measurable progress for people, nature and climate. At JDE Peet's we use a risk-based green-coffee HREDD process to identify and address human-rights and environmental impacts through prevention, mitigation, monitoring, communication and remediation where appropriate.
We are committed to 100% responsibly source coffee by 2028, engaging with farmers and supply chains to address their challenges so that we improve our impact on the planet.
MINIMISING FOOTPRINT
We're working to make our impact 'planet positive.' Our goal is simple: by 2030, all our packaging will be recyclable, compostable, or reusable. We’ve made nearly 80% meet these standards today. Last year alone, we saved 3,000 tons of glass by making each jar 10-15% lighter.
MINIMIZING FOOTPRINT
We work with partners along our supply chain to reduce emissions, water use and waste, guided by science-based targets, also identifying environmental risks through our green coffee HREDD process.Our goal is that by 2030, 100% of our packaging will be designed to be reusable, recyclable or compostable.
CONNECTING PEOPLE
We are working to make sure that everyone can prosper by supporting well being and promoting equal opportunity – in our local communities and, as we can see below, in coffee-growing regions.
REVITALIZING COFFEE COMMUNITIES
In Kagera, Western Tanzania, coffee is a lifeline, but poor harvests, climate change, and economic uncertainty have threatened this vital tradition and future for countless families.
The Wunderbar Project is an initiative to help rejuvenate coffee production, supporting farmers and sparking a growing positive influence throughout an entire region. Through education, training and modern agricultural practices - from planting new seedlings to revitalising existing trees - the project, delivered with our implementation partner Cafe Africa, as part of JDE Peet's Common Grounds programme, helps farmers and their communities thrive.
MEET THE PROJECT HEROES
From farmers to coffee-growing trainers to nursery workers, our coffee heroes are locals who’ve allied with us to be the heart and soul of coffee rejuvenation in the Kagera region. Meet 5 of these individuals and see how for them, when coffee thrives, their communities thrive.
SEE THE PROJECT IN ACTION
This is Johannes. He is a young coffee farmer who received land from a special government programme called BBT and is part of the Jacobs Wunderbar Project in Kagera, Tanzania. He has received trainings in better farm management, soil conservation, climate resilience, and income diversification from the Jacobs Wunderbar Project. Now he provides training to other youth in the area and is helping to stimulate peer desire to be coffee farmers.
This is Balagoma. He’s a teacher — and his classroom - a coffee farm. But he has another powerful way to teach, through music. He discovered that through singing, his community truly started to see the benefits of sustainable coffee farming. The lessons from the Jacobs Wunderbar Project gave him coffee knowledge; his music gave that knowledge a soul.
Tohle je Helena. Její vynalézavost pramení z komunity, jejíž je součástí. Společně s dalšími ženami spojila tradiční tkalcovské řemeslo s jistotou příjmů z kávy a společně vytvářejí produkty, které mají skutečný význam. Káva jim poskytuje pevné zázemí, společná práce pak otevírá cestu k lepší budoucnosti.
Jafari built a football booth in his small village so that his community members can come together and enjoy their love of football and coffee together. The nearest village where they could previously watch a football game on TV was 16KM away and most would need to walk that distance on foot. Now for the price of 0.17c they can watch a game together and drink coffee harvested and roasted from Jafari’s own farm
Helena is testament to the power of shared knowledge. Her training to learn better agronomic skills was provided to her by her brother who was trained by a trainer within the Jacobs Wunderbar Project. She continues to share this knowledge with the women who are part of her weaving circle.
In a short span of 5 years, Aderina and Matias have implemented the trainings from the Jacobs Wunderbar Project and have turned what was rocky and wild land into the leading coffee farm within the Project. They were acknowledged as the lead farmers in the initiative at the press event held in Bukoba, Kagera in July 2025.
Karagwe district co-operative union (KDCU factory) in Karagwe, Kagera. KDCU is our partner and an organization of small-scale coffee growers in the Kagera region. They include 133 Agricultural Marketing Cooperative Societies (AMCOS) that form the backbone of the thriving agricultural community and contribute to coffee communities development.
In the far west of Tanzania, lies Kagera. Here, coffee isn’t just grown. It’s a way of life. It connects generations and builds futures, one harvest at a time. That's why we created the Jacobs Wunderbar Project - Jacobs' contribution to JDE Peet's Common Grounds programme - implemented in partnership with the NGO Cafe Africa.
Johannes is a visionary farmer who puts sustainable entrepreneurship into action. He has developed a brilliant diversification strategy between coffee and tomatoes. He uses the quick profits from his tomato crop to reinvest in his coffee, turning one harvest into two streams of income.
Johannes sells his tomatoes to local women, creating a new wave of entrepreneurs. His success fuels theirs.